About Us

We are an ethical organization dedicated to developing and maintaining trusted, loyal, long-term partnerships with our customers, our suppliers and our employees. Our vision is to balance sustainability and profitability by continually seeking new and innovative ways to provide high-quality products while decreasing our impact on the environment.

From our origins over 70 years ago selling the best Norwegian sardines, to our business today sourcing the finest seafood from around the world, Crown Prince has become a leader in the US canned seafood market. For nearly 25 years, the Crown Prince Natural product line has provided our customers with quality seafood – without any unnecessary additives or preservatives.