You can be sure the seafood we provide is sustainably sourced.

We are proud of our commitment to seek and source sustainably harvested seafood certified by third parties. Some of our products may not yet be assessed or certified due to lack of time on the part of a reviewing body (like Monterey Bay Aquarium) or lack of a unified group of stakeholders requesting assessment (such as Marine Stewardship Council.) Lack of assessment or certification does not automatically mean that a fish harvest is unsustainable. All countries from which we harvest our seafood have management programs in place to maintain a good harvest level; they want to have fish stocks for future generations just as we do.

• Food and Agriculture Organization (FAO) works together with the United Nations system to support global sustainable development initiatives in order to secure responsible fisheries worldwide.
• Friend of the Sea is a non-profit, non-governmental organization whose mission is the conservation of the marine habitat. Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria.
• Marine Stewardship Council (MSC) is a global organization working with fisheries, seafood companies, scientists, conservation groups and the public to promote the best environmental choice in seafood. MSC has established a guide for sustainability. Assessments are done by third party firms and those passing can use the MSC logo under a logo use contract.
• The Monterey Bay Aquarium (MBA) Seafood Watch program helps consumers and businesses make choices for healthy oceans. MBA has established a guide for sustainability based on scientific research which is peer reviewed.
• The Safina Center (formerly Blue Ocean Institute) is a conservation organization that uses art and literature to translate scientific information into language people can understand and use to make better choices on behalf of the sea.

We have Supplier Standards and encourage reductions from our suppliers!

Crown Prince is committed to working with suppliers who value and practice environmentally and socially responsible business. Crown Prince has created a Supplier Standards document that outlines the core commitments to social and environmental accountability that we expect from all our suppliers. We also work directly with our suppliers to reduce waste, water use, GHG emissions, and energy usage while simultaneously increasing recycling efforts in our supply chain. We are currently developing a Crown Prince Supplier Scorecard to assess how each of our suppliers is impacting the environment and their community.

Crown Prince Sources from Well-Managed Fisheries

We pride ourselves on sourcing products from well-managed fisheries that use sustainable harvesting methods. From Alaska to Thailand, you can be sure that the seafood products you eat from Crown Prince Natural are well managed and sustainable.

Sustainably wild caught for generations, Crown Prince Natural Brisling Sardines are fished by family owned boats within the coastal sea lochs of Western Scotland. This fishery operates within the rules and quotas established by the European Union (EU) and each member state. Management plans are in place and the fishery is monitored.

Crown Prince Natural Alaskan Pink Salmon is wild caught by an ASMI certified sustainable salmon fishery. Alaska promises to provide wild caught and sustainable seafood for generations to come.

Crown Prince Natural sources the highest quality Anchovies and Pilchard Sardines from the Atlantic Ocean off the coast of Morocco. Management plans are in place and the fisheries are monitored. Our Anchovies and Skinless & Boneless Sardines are certified sustainable by Friend of the Sea.